The Challenges of Vision Zero Implementation in Iran: A Qualitative Study

Background: Road traffic crashes’ (RTCs) multidimensional nature has piqued the interest of officials all around world for many years. Vision Zero is one most innovative approaches to road safety. a government initiative aimed at reducing RTC-related deaths and serious injuries. To effectively apply this approach in Iran, it required first identify obstacles execution. Therefore, purpose study was examine implementation Iran. Methods: The qualitative content analysis method used investigation. participants were chosen using purposive, snowball, maximum variety sampling methods. Data collected through face-to-face interviews. Graneheim Lundman’s analyze data method. Results: There 16 interviews with 14 study. organized into four main categories 13 sub-categories determine implementing Zero. Managerial administrative obstacles, as well supportive, cultural, social, transportation design development challenges, categories. Conclusion: In necessitates establishment lead agency that considers managerial, supportive logistic, socio-cultural, development, infrastructure components. addition, safety improvement would require political commitment support from society. management must take account ethics value human life.